ECR - A tour among Regional products of Excellence

CERTO project, co-funded by the European Commission, coordinated by I Cammini d'Europa E.E.I.G. and assisted by the European Institute for Cultural Routes in Luxembourg, was designed to create an offer of tourism products for three pilgrimage routes certified by the Council of Europe, the Via Francigena, the Saint James and the St. Olav Ways. The catalogue is one of the concrete and welcome results of this joint initiative.

French Label “Vignobles et Découvertes” for Iter Vitis

Launched in 2009, the label Vignobles & Découvertes aims at promoting the tourism on the thematic wine and wine-yard. The label is a collective brand “Vignobles & Découvertes” : its management, award procedure and renewal and its protection are governed by specific regulations (Regulations and application form are shown in the Annexes to this GI form). The label is attributed for 3 years to a touristic and wine-oriented destination by the Ministers of tourism and Agriculture, upon recommendation of the Superior Council of Wine Tourism.

Birding Calvià branding

The Birding Calvià tourism product is a proposal aimed at making the wealth of birdlife in the town of Calvià accessible to tourists. For this purpose a website has been created (http://www.birdingcalvia.com) and ornithology routes have been prepared around the town. The next stage is to implement the Birding Calvià brand for infrastructures receiving tourism (hotels, restaurants, travel agencies, etc.) which comply with a series of requirements and information about the product.

'Eco-Romania' Ecotourism Certification System

The 'Eco-Romania' ecotourism certification system is a mechanism that recognizes the compliance of ecotourism products developed by agencies and tour-operators, local communities and accommodation facilities to the requirements of nature conservation principles, of sustainable development of local communities and of promotion of natural and cultural assets. The certification system operates with a set of criteria established by the Association of Ecotourism in Romania, that must be fulfilled by the products of the tour operator undergoing the certification procedure.

Geocaching trackables in marketing

This toolkit aims at (i) raising the visibility of a certain route or site and (ii) spreading the awareness of cultural heritage (for educational purpose).

Service design process toolkit

The Service design process toolkit aims at helping service providers to develop customer-oriented services alone or in a network.

‘Educational tours of Andalusia’ programme

Objectives of the programme are to: (a) Improve the student through the trails in their personal development and the acquisition of basic skills such as competence in knowledge and interaction with the physical and natural world, the social and civic competence, cultural competence and artistic or competition for autonomy and personal initiative, among others; (b) Promote values identification, preservation and conservation of the cultural environment that surrounds the pupil.

Castles & Battles Route Association - Statute

The general scope of the association is to develop and promote the Route of Castles & Battles. The detailed objectives are listed in the Statute (Spanish text) appended to the GI form. The Annex contains a presentation of Jaén province, including a detailed insight of Castles and Battles Route.

Transromanica Sales Manual

D3 PROMOTION > Route promotion | Main objective of this document is to provide useful information and contact addresses with regard to tour proposals, themed trips, service providers available in the proximity of a route.

Study on cycle route quality criteria

This study on “Quality criteria for Cycle Routes and Cycle Route Enterprise” - prepared and issued in 2011-12 by the Austrian Federal Ministry of Economy, Family and Youth based on qualitative (50 criteria catalogues) and quantitative (guest survey with n=1000; ) basis, analysed the importance and relevance of quality criteria for a successful cycle route and related enterprises.

Certess

Promotional products