Promotion modalities

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Espace culturel Grande Région

The "Espace culturel Grande Région " is an association stemming from a project co-financed by the European Regional Development Fund, within the framework of the INTERREG IV A program Grande Région. The main activities of the association are to bring together cultural authorities of the Greater Region and to define a common work program.

French Label “Vignobles et Découvertes” for Iter Vitis

Launched in 2009, the label Vignobles & Découvertes aims at promoting the tourism on the thematic wine and wine-yard. The label is a collective brand “Vignobles & Découvertes” : its management, award procedure and renewal and its protection are governed by specific regulations (Regulations and application form are shown in the Annexes to this GI form). The label is attributed for 3 years to a touristic and wine-oriented destination by the Ministers of tourism and Agriculture, upon recommendation of the Superior Council of Wine Tourism.

Birding Calvià branding

The Birding Calvià tourism product is a proposal aimed at making the wealth of birdlife in the town of Calvià accessible to tourists. For this purpose a website has been created (http://www.birdingcalvia.com) and ornithology routes have been prepared around the town. The next stage is to implement the Birding Calvià brand for infrastructures receiving tourism (hotels, restaurants, travel agencies, etc.) which comply with a series of requirements and information about the product.

Criteria for Evaluation of Village Tourism Potential

The guide presents methods on how to identify, evaluate, classify and promote villages with potential for tourism. The guide is based on the experience of regions which have problems in preserving the local architecture as a valuable asset for tourism, and it offers solutions on how to create a network of villages with a high potential for tourism activities.

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