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French Label “Vignobles et Découvertes” for Iter Vitis

Launched in 2009, the label Vignobles & Découvertes aims at promoting the tourism on the thematic wine and wine-yard. The label is a collective brand “Vignobles & Découvertes” : its management, award procedure and renewal and its protection are governed by specific regulations (Regulations and application form are shown in the Annexes to this GI form). The label is attributed for 3 years to a touristic and wine-oriented destination by the Ministers of tourism and Agriculture, upon recommendation of the Superior Council of Wine Tourism.

CrossCulTour

The partnership of CrossCulTour developed and implemented eight transnational tools: Online Questionnaire, Knowledge Platform, Monitoring Scheme, Maps and Signs, two Summer Schools, CC Youth Course and Audio Guides. A sales manual as brochure and on CD, a travel magazine as e-paper and printed version as well as two business newsletters have been created. CrossCulTour has developed and implemented eight joint strategies resp. action plans.

Via Amerina e delle Forre Bio-District

As part of the general commitment of the international community on organic farming, the main scope of Bio-Districts is to promote the culture of the Organic (bio) and territorial approach so as to contribute to the achievement of sustainable management of resources, environmental compatibility, the enhancement of local pecularities and, therefore, the quality of life. In particular, a Bio-District enables a biological model to be promoted in the context of rural ethical, fair trade development .

Island Heritage Management Plans

The objectives of drawing up these plans are as to: (a) provide an initial diagnosis of the cultural heritage situation; (b) define the objectives that need to be achieved with the plan; (c) establish the priority lines where action is most needed within the reference two-year period; (d) define all the specific actions that need to be developed for each priority line.

Cultural Heritage Enhancing Instrument

The basic objectives of this instrument of governance consist of the following: (a) developing a method of identifying analysis indicators that can assess the potential as visitable elements and as a tourism asset of the different heritage sites that exist in a particular area or region; (b) developing valid criteria to facilitate decision making at the technical and political level, with the aim of providing the public administrations involved with a versatile cultural heritage management tool; (c) facilitate more rational investment in recovering heritage and increasing its potential, by

Birding Calvià branding

The Birding Calvià tourism product is a proposal aimed at making the wealth of birdlife in the town of Calvià accessible to tourists. For this purpose a website has been created (http://www.birdingcalvia.com) and ornithology routes have been prepared around the town. The next stage is to implement the Birding Calvià brand for infrastructures receiving tourism (hotels, restaurants, travel agencies, etc.) which comply with a series of requirements and information about the product.

“Adopt a monument” programme

This GI presents an example of a programme of public administrations incentivising private enterprise in the conservation and dissemination of historic heritage. Despite not being currently active, this programme forms part of the plan for historic heritage management of the Island Council of Menorca. The objective of the present GI is for private enterprise to become involved in the conservation and protection of Menorca’s cultural heritage, attracted by incentives and tax benefits, and by providing an example and a service to the society of Menorca and everyone who visits the island.

BIC Lazio ICult Viterbo Cultural Enterprise Incubator

Main objectives of this incubatore are to : (a) encourage the development of culture at regional level; (b) promote the creation of a territorial context conducive to the emergence and development of cultural and creative enterprises; (c) develop and assist start-up enterprises and business models for the enhancement of cultural, historical and artistic heritage; (d) promote employment in the cultural and creative sector.

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