P5

Island Heritage Management Plans

The objectives of drawing up these plans are as to: (a) provide an initial diagnosis of the cultural heritage situation; (b) define the objectives that need to be achieved with the plan; (c) establish the priority lines where action is most needed within the reference two-year period; (d) define all the specific actions that need to be developed for each priority line.

Cultural Heritage Enhancing Instrument

The basic objectives of this instrument of governance consist of the following: (a) developing a method of identifying analysis indicators that can assess the potential as visitable elements and as a tourism asset of the different heritage sites that exist in a particular area or region; (b) developing valid criteria to facilitate decision making at the technical and political level, with the aim of providing the public administrations involved with a versatile cultural heritage management tool; (c) facilitate more rational investment in recovering heritage and increasing its potential, by

Regulations governing the Camí de Cavalls

This GI presents an example of how a traditional route that is of scenic, cultural and heritage interest has been legally regulated. This is the GR223 cultural and scenic route known as the Camí de Cavalls. The aim of this GI is to legally establish the obligations, duties and structure of this traditional and cultural route that runs around the entire island of Menorca.

Birding Calvià branding

The Birding Calvià tourism product is a proposal aimed at making the wealth of birdlife in the town of Calvià accessible to tourists. For this purpose a website has been created (http://www.birdingcalvia.com) and ornithology routes have been prepared around the town. The next stage is to implement the Birding Calvià brand for infrastructures receiving tourism (hotels, restaurants, travel agencies, etc.) which comply with a series of requirements and information about the product.

“Adopt a monument” programme

This GI presents an example of a programme of public administrations incentivising private enterprise in the conservation and dissemination of historic heritage. Despite not being currently active, this programme forms part of the plan for historic heritage management of the Island Council of Menorca. The objective of the present GI is for private enterprise to become involved in the conservation and protection of Menorca’s cultural heritage, attracted by incentives and tax benefits, and by providing an example and a service to the society of Menorca and everyone who visits the island.

Ruta de la Pedra en Sec

Consell de Mallorca is the manager and promoter of the Ruta de Pedra en Sec (Dry Stone Route), the first long-distance footpath in the Balearic Islands approved as GR 221 by the Spanish Mountaineering Federation. This territory has a rich building heritage and dry stone paths which make this area an important trekking destination. This heritage is so important that in 2010 was declared World Heritage Site by UNESCO in the category of Cultural Landscape.

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