The Agency for Tourism of the Balearic Islands (ATB) is a public company that belongs to the Regional Ministry of Tourism & Sports of the Government of the Balearic Islands. Its mission is to research, analyze, organize and protect the interests of the tourist destination made up of the brands Mallorca, Menorca, Ibiza, Formentera and Palma de Mallorca whilst promoting them in the tourist markets.
The entity is organized into six areas:
a) Market Intelligence
b) Tourism promotion
c) European projects
d) Tourism Products
ATB has a long experience in creating and implementing cultural routes. In fact in 2003, ATB had the idea to set up cultural routes in the city of Palma de Mallorca to show the residents and the visitors the peculiarities and distinctive aspects of the city and the destination. ATB managed these cultural itineraries which are offered in 4 languages: Spanish, English, German, Italian beside Catalan. Over the years, the success of these cultural routes has been so great that ATB is progressively setting up new cultural routes on other places of the islands to offer new cultural products to tourists. ATB represents, therefore, a good practice experience that can help other partner regions. It is also relevant for CERTESS project that ATB, as a tourism agency belonging to the regional Government of the Balearic Islands, has the power to involve local stakeholders and to elaborate governance instruments at regional level.
On the other hand, ATB has carried out the implementation of the Odyssea model within the territory of the Balearic Islands. This experience and knowledge at regional level can be a good practice to be exchanged, shared, trained and transferred to other partners of CERTESS project. Odyssea model already exists and has been certified by the European Council, recognized by DG Enterprise and Industry and it was also selected to be presented in the European Tourism Day as the European platform for all the European routes. ATB experience will, within CERTESS project, help to put related results available to the partnership.