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Implementation of Tourism Development Program in Lower Silesia

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Saturday, November 16, 2013

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This regional program for tourism development divides the region into tourism sub-regions, that are established by municipalities and provincial authorities on the basis of a partnership agreement. The first step of activity of such a sub-regional partnership was creating the concept of a sub-regional tourist product; 12 products were so conceived on the basis of a common methodology prepared by Lower Silesian Tourist Organization. On this basis, funds provided by the Regional Operational Programme were allocated, project applications for co–financing followed suit and were indicated in the relevant sub-regional documents. Such an opportunity stimulated a cooperation between municipalities, promoted joint promotional campaigns, and helped creating tourist products adopting a networking formula.


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