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Moravian Amber Trail II

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Wednesday, March 6, 2013

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The objective of the project is to increase the contribution of tourism to the economic prosperity of the region NUTS II Central Moravia, increase the promotion of the destination in source markets of Austria, Italy and Germany, and create a supra-competitive tourist product aimed at the target group of these countries. The main key product was multi-day programmes “Moravian Amber Trail”, which was supplemented by other activities such as relaxation, wellness, programmes for children, etc. There were made actions for fulfillment of the objective: • Creation of adventure tourism programs for selected target groups and source area • Comprehensive Moravian Amber Trail product marketing • Ensuring product sales and quality of services development • Support the development of basic infrastructure in Moravian Amber Trail tourist destination.


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