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KIRA Cultural Tourism in the Heilbronn-Franken region

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Saturday, March 2, 2013

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KIRA is a cultural tourism network which was founded with the intention to build and establish an efficient interconnection/ interlinking of tourism, culture, economy, administration and tourism affine institutions in the Heilbronn-Franken region in the North of Baden-Wuerttemberg. It is developed by the project’s initiator “Kultur und Arbeit e.V.” in collaboration with stakeholders of the relevant branches. KIRA is an ongoing project but can be regarded as a new and innovative approach to interlink various representatives from culture, tourism, economy and administration as well as tourists and citizens for the purpose of jointly (not as counterparties but as partners) promoting products and offers in the field of cultural heritage. The project’s intention is shaped by the region’s cultural touristic potential. KIRA does not intend to simply collect data of cultural offers in the region but aims to transfer the cultural potential of the region into tourism cultural products and services of high quality in close cooperation with local touristic institutions. In this sense, locals are additionally integrated into the project as ambassadors of the region’s cultural touristic potential to communicate the newly developed products and services via social web as an appropriate communication medium.


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